Waitrose and ocado which is best

With 45 shopping days to go until the big event, there has been an uptick in sales of turkeys and Christmas puddings. Site powered by Webvision Cloud. Skip to main content Skip to navigation. The Grocer Blog: Daily Bread.

No comments. Recommended for you. No comments yet. Sign in to comment on this article Not logged in before? Register for FREE guest access today. Related articles. There are of course differences in range, customer experience and deliver options. But in terms of brands, which one is ahead and might convince shoppers to use their online service? On the surface, the two brands are not dissimilar with both operating at the more premium end of the market and hoping to appeal by focusing on quality.

However, it is a slightly different story when it comes to actually buying from the two brands. The two brands are taking different marketing approaches to attracting customers as well. Waitrose is doubling down on its current customer base with a focus on communicating its quality. The aim is to open up its food offering to a wider audience, which could be a smart move as we enter a recession and consumers tighten their belts. Value is likely to become increasingly important in the coming months, with Tesco already showing its hand by launching a promise to price match with Aldi.

It is already stocking up on shelf staples with Ocado, with varieties of pasta, rice and other food cupboard essentials already exceeding the numbers that are available on Ocado with Waitrose, according to ecommerce analysts Edge by Ascential.

Waitrose, meanwhile appears to be concentrating on experience. It is facing a tough time as it needs to convince shoppers that its online store will provide the same customer service as Ocado. Average hours remaining for products purchased online 1.

Tesco — hours 2. Asda — hours 3. Ocado — hours 4. Morrisons — hours 6. Waitrose — hours. Asda was the second-freshest supermarket with an average of Online-only supermarket Ocado was a close third with an average of High-end supermarket Waitrose lagged behind though, with items lasting an average of 8.

It also delivered two packets of beef that appeared to have gone off, despite being within their use-by dates.