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You may unsubscribe from these communications at any time. For more information, check out our privacy policy. Written by Caroline Forsey cforsey1. Keywords are a critical part of your SEO strategy. Along with relevant content and optimized website design, ranking for the right keywords helps your site stand out from the crowd — and get closer to the top of search engine results pages SERPs. So it's no surprise that a substantial amount of SEO advice centers on keywords: Doing your research can help you select and rank for top-performing keywords in your market, in turn boosting user engagement and increasing total sales.
But how many keywords are enough? How many are too many? How do you know? And what happens if Google and other search engines determine your site is "stuffed" with keywords? In our beginner's guide to keyword density we'll cover the basics, dig into why it matters, and offer functional formulas and simple tools that can help make sure your keyword strategies are working as intended. Keyword density — also called keyword frequency — describes the number of times a specific keyword appears on a webpage compared to the total word count.
It's often reported as a percentage or a ratio; the higher the value, the more your selected keyword appears on your page. Keywords drive searches. When users go looking for products or services they'll typically use a keyword that reflects their general intent, and expect search engines to serve up relevant results. While tools like Google now take into account factors such as geographical area and page authority — defined in part by the number of visitors to your webpage and in part by "dofollow" links from reputable sites that link back to your page — keywords remain a critical factor in website success.
The caveat? You can't simply "stuff" as many keywords as possible into your content and expect reliable results. During the wild west days of the first search engines, brands and SEO firms would write low-value content and cram it with keywords and keyword tags, along with links to similarly-stuffed pages on the same site.
Not surprisingly, visitors grew frustrated and search engine providers realized they needed a better approach. At one time, this was a popular black hat SEO tactic. A page may appear to use keyword stuffing if its keyword density percentage is very high.
An excessively high keyword density can also create a poor experience for readers. It can affect the clarity and readability of your SEO content , causing visitors to bounce in favor of higher quality pages. Because there is no clear, ideal keyword density described by search engines, you should stick to best practices for keyword optimization rather than abide by an exact keyword density percentage.
Remember that the best content is created for readers first. Write naturally, and organically use the keyword in your copy. Create content that is high-quality, compelling, and valuable, using these content writing tips as a guide. Usually, keyword stemming adds a prefix, suffix, or pluralization to a target keyword.
For example, stemmings for the keyword project manager could be project managers or project managing. Because search engines recognize and associate these words, use them in your content to support your target keyword while adding textual variety to your copy.
Semantic keywords are terms that are synonyms, variations, or contextually related to the target keyword. They are related not because of what the words are, but because of what they mean. For example, semantic keywords for the target term project manager might include project management or managing projects.
Google uses your URL to help determine the context of your page. To help you reach your optimal keyword density, and still rank for relevant search results, use variations of your keyword. This process is one of the most important aspects of keyword integration that helps you rank in relevant results without having a high keyword density.
To avoid keyword stuffing, you can use keywords that are similar to your core keyword but vary slightly. To keep your keyword density at an ideal position, use keyword variations.
It will help you rank in relevant search results without overstuffing your site with your core keyword. If you want to get a better handle on your ideal keyword density, test your pages. To help you test your keyword density, start by testing how a page currently performs. Check your metrics and ranking to see if the current keyword density positively or negatively impacts your ranking.
After checking your metrics, you can test these pages to see how they change if you add more keywords or reduce your keyword density. With Google Analytics, you can track your traffic before and after you add keywords to your site. It will help you see if these changes positively impact your ranking so you can perform better in the search results. Keyword density is a crucial component of SEO. Our team of over experts will help you optimize your Google keyword density to help your pages rank better in the search results.
Ready to optimize your pages? Contact us online or call us today at to speak with a strategist about our SEO plans that help you optimize your keyword density. Join our mission to provide industry-leading digital marketing services to businesses around the globe - all while building your personal knowledge and growing as an individual.
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