For the bulk of my Bing expatriation, I avoided Google entirely, but I switched to Google on mobile toward the end. I've stuck with Bing on desktop.
In some ways, I actually preferred the way Bing coughed things up. Anecdotally, it feels less burdened with ads. Bing does do this occasionally, with the kind of mixed results seen below. Bing can be a little slow on the uptake. A few months later, that same search yields better results. Bing does not always get you where you want to go, though. In fact, it keeps you locked into Bing in strange and frustrating ways.
Take videos. Bing tells you it sourced them from YouTube, but when you click on one, it takes you to the video, playing on a weird Bing wrapper page. Actually getting to YouTube requires another click from there. This is, again, not the end of the world. Bing insists on itself in a way that feels unseemly. This carries over to other corners, as well. Bing news results will sometimes pop you over not to the site that produced the story, but an MSN.
Microsoft owns both Bing and MSN. But AMP stories at least feel recognizably from the sites that produced them.
Not so those absorbed by MSN. Bing also has more urgent problems that I never personally encountered. As tech site How To Geek recently reported , it gave racist, antisemitic, and otherwise awful search prompts, even with SafeSearch enabled. Google has had its share of racist results , along with objectionable autocomplete suggestions , but it seems to have worked through the most blatant of these issues a few years ago.
Everyone uses Google, after all. People are quicker to spot the problems, and Google is quicker to rectify them. You can see Bing's growing pains in other instances as well; this summer, a search for "fortnite android" yielded multiple malware results on Bing , including in the top slot. In fairness, Google showed one suspect result as well, but it's generally safer clicking. It's worth noting, too, that for all the kerfuffle over Google mulling a censored search engine for China , Bing already operates there, albeit with negligible market share.
Again, these aren't things I can speak to from personal experience, but they all play into a fuller evaluation of Bing. And then, finally, there were the recipes. For the entire summer and most of the fall, I repeated this process with Bing, which would return promising-looking recipes from sites I trust.
A good start! But when I clicked on that link, Bing would not, as you might expect, take me to AllRecipes or Delish or wherever else. It would instead expand the search results to show the full list of ingredients.
In short, Google is more search-specific with their results, while Bing is more topic-specific. Additionally, Google has a much higher market share than Bing and receives a much higher volume of searches than them. Both of these search engines have their pros and cons.
Bing provides a better video search feature than Google, and Google provides a better shopping feature than Bing. At the end of the day, Google is going to show more search-specific results where Bing is going to show more topic-related search results. Google has just been around longer and continues to further develop their site and adapt to the ever-changing internet.
Behind this beautifully designed website is a team of marketing experts ready to take your business to new heights. Blog Careers. This field is for validation purposes and should be left unchanged. Google and Bing Search Features When comparing the interface and layout of the two search giants, they appear to be almost identical in how they display their results.
Use the SEO Browser tool to check how your site appears to crawlers and make sure that all of the important content is visible. In short, Google uses the mobile version of a site for indexing and ranking purposes , making it important for all mobile content and metadata to be optimised fully and match that of the desktop version. According to a previous announcement, mobile-first indexing was set to be applied to all websites by the end of , however this was since pushed back to a deadline of March Any sites that still use a mobile version must optimise it appropriately and improve the mobile user experience UX where possible — read our guide on mobile-first indexing for more information on this.
Bing has a very different policy from Google when it comes to indexing content. However, there are plenty of other differences between the two search engines aside from the algorithms they use. In particular, Bing and Google differ in terms of SERP features, local search, maps, voice search, and paid advertising. That said, there are some examples where Bing has decided not to follow the path taken by its main competitor in this area.
Depending on your point of view, the increased implementation of SERP features across both search engines could be considered a blessing or a curse. Indeed, since Google removed pages that have featured snippets from the organic listings below them, this view has become more and more popular — particularly within ecommerce, some sites are opting out of featured snippets in favour of a listing using the max-snippet or no-snippet meta tags.
Others within the digital marketing community are only too happy to vie for SERP real estate by striving to obtain featured snippets and the like. However, obtaining featured snippets for certain long-tail keywords can enable sites to target users with niche questions and drive increases in relevant traffic. This will be particularly welcomed by users who do not want to read large amounts of text to find the information they are looking for — meaning, as with Google, users may no longer need to leave the SERPs to have their query answered.
The information is visually pleasing and displays clear, factual information which can be gathered quickly. Unlike Google, the websites included within the infographic search feature are still listed as normal within the SERP. Other additional search features reduce the need for a user to click off the results page, such as expanded carousel search and intuitive information highlighting.
Expanded carousel search allows users to hover over an image placed within a carousel, where it will expand to offer bite-sized information.
Essentially, the user has no need to visit a website and sift through large amounts of text, but can instead gather important information directly from Microsoft Bing through engaging design. In that sense, Bing is much more visually immersive than Google. Local searches via Google have increased dramatically over the past five years.
Indeed, the use of location based search modifiers is superfluous in the case of many queries. The most significant point of difference is in the types of results that these search engines will display. In response to a local search, both Bing and Google display a map of the local area with pins indicating the locations of businesses or organisations that are relevant to the search.
This hyperlocal vs local pattern also applies in terms of the top pages that Bing and Google will provide for local searches: Google tends to serve top listings that are very close to the user, whilst Bing will provide the most relevant listing from a slightly wider radius.
In , Google updated its local search ranking process to prioritise user proximity , so this is unsurprising. Looking ahead, Bing announced an update in March to their local searches, which will display aggregated information from a variety of sources. In other words, instead of just a piece of text or image carousel for a local search, Bing will show Bing Maps, images, reviews and other features to give as much detail on the location as possible.
First launching in the US, this is another step Bing is taking to provide design-focused informational searches which may provide a more comprehensive overview than Google currently achieves. Both maps functions provide the user with a knowledge panel containing information about the area or business, in addition to direction, sharing, and saving functionalities.
The main section of both UIs is taken up by the map itself — in both cases, the map allows the user to zoom in and move about. The most significant differences between Bing Maps and Google Maps come down to the directions they provide and the data that goes with this. The estimated journey times and accompanying route information differs between the two web mapping services. When searching for Impression-St Pancras directions, for example, Google Maps highlights the fact that the chosen route avoids the closure of a major bridge along the way, whereas Bing Maps makes no reference to this potentially significant closure.
With the advancement of AI and machine learning, the demand for image search is continuously growing — but who is currently ahead of the game between Google vs Bing? While Google offers users a wider selection of images and an Advanced Search function for helpful filtering, Bing offers higher-quality images with more detailed information than Google. Bing also offers visual search capabilities straight from the search engine, giving users the ability to complete a wide range of immersive functions called specialised skills , such as shopping for furniture or clothing, identifying celebrities, exploring landmarks and finding similar images.
The search engine is particularly good at displaying information alongside the images, such as pricing. Another advantage of Bing Visual Search is that it allows developers to tell Bing what actions should be offered to a user directly from the image, such as leading users to a sale on a product page.
Considering this together with higher quality images and more detailed information, Bing may currently have the upper hand on Google over image search capabilities. Clearly, voice search represents a huge opportunity for SEOs and digital marketers more generally, but what are the key differences between the functionalities provided by Bing and Google?
Previous commentators have suggested that the two search engines offer different benefits to users of voice search. The point regarding the understanding of context makes sense when we consider recent Google developments such as the BERT algorithm update.
0コメント